Innovation Flow

If you wish to launch an innovative new product in emerging markets, then you should be reading this.  Recently I was invited to speak on "Navigating in Crowded IP Waters" to an audience of practicing intellectual property (IP) professionals at the FICPI World Conference at Melbourne. I wish to share with you some tips on how you can create IP and launch your innovative new product in crowded waters. My simple approach has only two steps - Visualize and Realize - if you do these two steps right then you have mitigated the biggest risk around your new product. The biggest challenge is about navigating in crowded IP waters. Your competitive advantage arises from the innovation that enables your new product.  How do you create an entry barrier to your competition - how do you discourage them from designing around your innovation ? The Intellectual property around the innovative features in your new product need to adequately protected - one way to take care of this is...