Innovation is (a) creating insightful ideas, (b) creating value out of it in new ways and (c) taking it to the market successfully. Creativity needs freedom while the process of value creation and taking it to the Market needs significant discipline of execution. The challenge is to balance these two apparently contradictory requirements - freedom and discipline. Older models based on the concept that the left hemisphere of the human brain handles organization and the right hemispheres handles creativity do not teach us (a) How to achieve excellence in both hemispheres simultaneously ? or (b) How to strike a balance between the two ? or (c) How to trigger either one of the hemispheres on demand ? I do not doubt the relative importance of either, rather I am interested in understanding how the left and right communicate with each other, how they can both work in synergy. If Innovation = Creativity x Execution -------------------------------- (1) then how ...
Shankar's Approach to Transforming Ideas into Innovations