Unilever's 4D Model Unilever is using breakthrough technology to get bigger and better innovations into the market faster through its unique 4D Model. The four Ds are Definition - Discovery - Design - Deployment The Definition of opportunity for brands from great science and technology The Discovery of the advances that will drive sustainable differentiation The Design of great products that build great brands Robust Deployment to the Regions Reference - http://www.unilever.com/images/ir_1.5_hpc_randd-tech_tcm13-86711.pdf Open Innovation Open Innovation & Technology Scouting - www.fdin.org.uk/.../Open%20 Innovation %20 Innovation %202010/ How does one realise Open Innovation capabilities and opportunities? A model created by Gene Slowinski is used by Unilever and many other companies. - WANT – define company needs (strategy, objectives) - FIND ...
Shankar's Approach to Transforming Ideas into Innovations