Unilever's 4D Model
Unilever is using breakthrough technology to get bigger and better innovations into the market faster through its unique 4D Model.
The four Ds are Definition - Discovery - Design - Deployment
- The Definition of opportunity for brands from great science and technology
- The Discovery of the advances that will drive sustainable differentiation
- The Design of great products that build great brands
- Robust Deployment to the Regions
2. Tea with Cold Water - Idea to Product in 5 months !!