I spoke at the Global Intellectual Property Conference (https://www.iprconference.com/) - at Bangalore, last week - on the topic of crafting an Innovation & IP Strategy for Sustainable Mobility.
There is a fundamental shift on all three dimensions - Technology, Innovation and IP - in the automotive industry with the emergence of electric, autonomous, connected vehicles and shared ownership models.
Automotive industry has been disrupted in the past - it took less than twenty years (1900 - 1920) to replace horses by automobiles.
The automotive industry is going through the second wave of disruption now - it is swifter and fueled by faster adoption.
The technology innovation will involve many players across the industry - cross collaboration is the key strategy to success - need to synchronize innovation & NPD cycles.
It was a great experience to attend the 10th GIPC conference along with my team members - thanks Ram, Jeremy, Bala, Dayan and Mahesh - for your excellent research and analytic support.
Thanks Professor Heinz Goddar for chairing the session and moderating the panel discussion.